MARKETING PLAN: SIGNAGE
Our RE/MAX REAL ESTATE (MOUNTAIN VIEW) Signs
We use RE/MAX "For Sale" signs to sell houses for several strategic reasons, all aimed at maximizing the property's visibility and attracting potential buyers. Here's why RE/MAX signs are an effective tool in the real estate marketing arsenal:
Visibility to Local Traffic
Immediate Awareness. Placing a REMAX "For Sale" sign in the yard immediately alerts people passing by that the property is available. This includes neighbors, visitors, and those specifically scouting the area for a new home.
Impulse Interest. Even those who weren't actively looking for a home can be drawn in by a RE/MAX "For Sale" sign. It can spark interest in those who might consider the location desirable or who hadn't thought about moving until seeing the sign
Neighbourhood Networking
Word-of-Mouth. Neighbors seeing the RE/MAX sign might spread the word to friends and family looking to move into the area. This word-of-mouth effect can significantly broaden the reach beyond traditional advertising.
Community Appeal. For potential buyers familiar with the area, a RE/MAX "For Sale" sign can be particularly appealing. They might already appreciate the neighborhood's amenities, schools, and community vibe, making the property more attractive.
Cost-Effective Marketing
Low Cost. Compared to other marketing efforts, RE/MAX "For Sale" signs are a cost-effective way to advertise. Once produced, there are no ongoing costs, unlike digital ads or printed materials that might require continuous investment.
High Impact. Despite their low cost, these RE/MAX signs can be highly effective, offering continuous marketing without the need for daily management.
Enhances Online and Offline Marketing Efforts
Integration with Digital Tools. Interested buyers who see the RE/MAX sign might go online to find more information about the property, leading them to the listing's online presence. QR codes or URLs on the signs can directly connect passersby to detailed online listings.
Supports Broader Marketing Strategy. RE/MAX "For Sale" signs work in tandem with other marketing efforts, such as open houses, online listings, and social media posts, creating a cohesive marketing strategy.
Legitimacy and Professionalism
Trustworthiness. A professional RE/MAX "For Sale" sign can lend credibility to the sale, signaling that a reputable agent or agency is managing the property. This can increase trust among potential buyers.
Branding. For realtors, RE/MAX signs also serve as branding tools, showcasing their name or agency to the community. This can lead to future business from sellers and buyers who notice the RE/MAX sign.
Direct Call to Action
Immediate Contact. RE/MAX "For Sale" signs often include the realtor’s contact information, making it easy for interested parties to reach out directly for inquiries or to schedule viewings. This immediacy can be crucial in capturing the interest of potential buyers.
In essence, RE/MAX "For Sale" signs are a traditional yet highly effective marketing tool that complements digital strategies, maximizes local awareness, and facilitates direct engagement with potential buyers. Their simplicity, combined with the strategic benefits they offer, explains why we continue to use them as part of their marketing mix for selling houses.
Our Feature Sheets
We will create professional feature sheets for your property using only the highest quality color photography and the highest quality paper. These will effectively highlight the key attributes, amenities, and unique selling points of your property to potential buyers.
They also serve as an essential marketing tool, providing a concise and visually appealing overview of the property. They aim to capture the interest of buyers by showcasing the property's best features and benefits, facilitating a quicker and more informed decision-making process.
Additionally, feature sheets will be easily distributed during open houses or shared electronically, increasing the property's visibility and appeal to a wider audience.