MARKETING PLAN : DIGITAL IMAGING & ARTIFICIAL INTELLIGENCE
The Latest in Digital Imaging.
We offer Real Estate Photography, Videography, Drone, HDR, and much more. We don’t do “In house” photography. Rather, we only use Calgary’s most experienced and professional photographers. These professionals use high end, state of art photography equipment ensuring that your property gets presented in its most favorable light. When you hire us to sell your home, you can be confident that this unique attribute delivers a competitive advantage that is highly esteemed by our clients
Proven Digital Marketing Strategy.
STEVE SKLENKA KNOWS HOW TO REACH THE 92% OF BUYERS WHO SEARCH ONLINE. Our in-house marketing team strategically places your listing where Buyers are searching for properties. By combining high quality photos with the custom copy and a combination of marketing platforms, we ensure your listing gets in front of as many buyers as possible, as soon as possible. We know that the more places your property is marketed, the more views your property receives, the faster it sells. We will market your listing on high traffic, high-converting channels, including our website, home search portals, search engines, and social media sites to get your listing sold.
We use AI to attract more buyers.
We pride ourselves for being at the top of all current technology aids. Therefore, we are
implementing AI in our marketing strategy. AI can significantly assist realtors in selling more houses by enhancing various aspects of the real estate business, from market analysis to personalized customer service. Here are several ways AI can be leveraged:
Predictive Analytics. AI can analyze vast amounts of data, including market trends, pricing patterns, and consumer behavior, to predict which properties are likely to sell quickly or appreciate in value. This helps realtors focus on listings that offer the best return on investment.
Personalized Recommendations. By understanding potential buyers' preferences and behavior, AI can provide personalized property recommendations. This increases the chances of a match between what buyers are looking for and the properties realtors are selling.
Automated Valuations. AI-powered tools can provide instant property valuations based on comparative market analysis, historical data, and current market conditions. This helps in pricing homes more accurately and competitively.
Enhanced Customer Service. Chatbots and virtual assistants can handle inquiries, schedule viewings, and provide immediate responses to potential buyers. This improves the customer experience by ensuring that queries are addressed promptly, regardless of the time of day.
Virtual Staging and Tours. AI can create virtual tours and staging for properties, allowing potential buyers to visualize the space and its potential without physically being there. This is especially useful for attracting out-of-town buyers or in situations where in-person viewings are not feasible.
Efficient Lead Generation. AI can optimize marketing efforts by analyzing which strategies result in the highest engagement and conversion rates. By targeting the right audience with personalized ads, realtors can generate higher-quality leads.
Streamlined Paperwork. AI can automate the processing of paperwork and legal documents, reducing the time and potential for errors in transactions. This makes the buying and selling process smoother and faster for both realtors and their clients.
Market Analysis. AI can monitor and analyze real-time market conditions, providing realtors with insights into when it's the best time to sell or what areas are becoming more popular. This helps realtors advise their clients more accurately.
By integrating AI into their operations, realtors can not only sell more houses but also offer a more personalized, efficient, and engaging service to their clients, setting themselves apart in a competitive market.